06 Nov 2017

explained: 10 common SEO vocabulary words

We've partnered with John Victory from polianna.net to talk about search engine optimization, SEO. A topic that easily confuses everyone who understand it. 

In under 9 minutes, John breaks down 10 common SEO vocab for any user.

Video transcript:

hi this is John Victoria of Polianna
00:13
search engine optimization and in
00:15
today's video we'll be going over ten
00:17
vocabulary words to help you better
00:19
understand search engine optimization
00:21
I'm excited for this video because this
00:23
will give you the rundown of the SEO 101
00:26
things that you need to understand in
00:28
order for you to get a fundamental
00:30
understanding of SEO so that further ado
00:33
let's get started with our first
00:34
vocabulary word the first one is keyword
00:38
and so this phrase may be thrown around
00:41
a lot and people might not really
00:43
understand what a keyword is but a
00:45
keyword basically it refers to one word
00:48
or a phrase that you might want your
00:50
website to be associated with in a
00:52
Google search and so for example income
00:55
usage
00:55
you know keyword can actually mean both
00:57
one word in multiple words and that is a
01:00
point of confusion that many people have
01:02
and several presentations that I've done
01:04
when I say keyword people are
01:06
identifying in their mind only one word
01:08
but in reality key word to mean multiple
01:11
words this can mean a certain number of
01:13
things for your business you know it
01:15
might be a certain product it might be a
01:16
service it might even just be your brand
01:18
name but a keyword are those words or
01:21
word that you want your website
01:24
associated with the next one is the next
01:28
vocab word is longtail keyword and so
01:30
this is a more drill down version of a
01:33
type of keyword and so longtail keyword
01:35
refers to any keyword that is four words
01:38
or longer and the general trend with a
01:41
longtail keyword is that they have less
01:43
competition when you're trying to rank
01:45
on Google and so as a strategy many SEO
01:48
s may actually go after longtail
01:51
keywords vs. going after some of the
01:54
shorter keywords and there's a there's
01:58
an entire strategy behind that that
01:59
ontime explain you right now but going
02:01
after longtail keywords first is usually
02:04
the plan and so an example of that might
02:06
be best shopping malls in Virginia as I
02:09
listed and typically longtail keywords
02:11
there's usually a modifier that might be
02:13
you know the best top number one and so
02:17
having those additional modifiers make
02:19
it easier for you to rank for a specific
02:22
keyword also adding Geograph
02:24
called data - a keyword search also
02:26
helps to make it more longtail the next
02:30
phrase that I want to go over is a
02:32
backlink what is a backlink and so you
02:35
should know what a backlink is because
02:37
they are a are the backbone of good
02:40
search engine optimization rankings and
02:42
all that it is it's referring to a link
02:44
from another website that points to your
02:46
website and so the lincoln come from in
02:48
many different places you know can come
02:50
from a news site it can come from an
02:52
article it can come from a link or an
02:55
image so what a backlink is is that you
02:57
know once you click on some place on
03:00
another person's website it goes to your
03:02
website and that is considered a
03:04
backlink on-page SEO on page SEO refers
03:08
to all of the control changes that you
03:10
can make on your own site to improve
03:12
your search rankings this refers to your
03:14
actual code of your site and so things
03:16
that you can control that our on-page
03:18
are going to be the content your site
03:21
speed these are experience then
03:23
applicability of your site content you
03:26
know if you put a video or if you just
03:27
put an article all those things are a
03:29
part of on-page SEO and you contrast
03:33
that with off page SEO these are things
03:36
that are external to the code of your
03:37
website and these are other people's
03:40
websites you there so those are the
03:42
links that are that other people might
03:44
have on their website going to your
03:46
website and that also impacts your
03:48
search engine optimization rankings
03:50
because it is off your site it is off
03:53
page which is why it's considered off
03:54
page SEO so you can see some of the
03:58
other things that is included within off
04:00
a JCL links from other trusted websites
04:03
anchor text optimization the traffic
04:06
that may come from other sites and
04:07
social media anchor text I did mention
04:10
anchor text before and so what is anchor
04:13
text and so if I break down what an
04:15
anchor text is it refers to the
04:17
clickable text of a backlink and so you
04:20
can see here I wrote in HTML the code of
04:22
a link looks like this and so if you
04:24
actually do deep into the code in the
04:26
HTML you would see the a href equals
04:30
quotations and then a website and
04:32
quotation and then close bracket and so
04:35
that refers to the link of
04:38
you would go if you clicked on you know
04:41
the clickable text and so on another
04:44
website you might see like for it say
04:46
for example this is a link and it would
04:48
be blue and be underlined and that's
04:50
typically how a backlink looks like so
04:53
when you click so that text that you see
04:55
that is the anchor text and if you look
04:58
at the if you wherever wherever you
05:01
click that link wherever it goes that's
05:03
considered the destination website okay
05:06
so that's the differentiation the anchor
05:07
text is the visible it is the visible
05:10
words that you can see and then the
05:12
target website is where you actually go
05:14
after that organic traffic this refers
05:18
to the website visitors who visit your
05:21
website through natural searches or
05:23
social media and so let's say that your
05:25
mom from Kentucky she finds your website
05:28
and goes to it she's considered an
05:31
organic visitor and that is a part of
05:33
organic traffic traffic refers to the
05:36
number of people that are going to your
05:38
site so organic traffic specifically
05:40
though are people that find it through
05:42
unpaid means non sponsored listings and
05:45
so we're not talking about Google
05:47
AdWords Facebook ads or all the paid
05:48
placements but this is all the traffic
05:50
that comes to your site naturally
05:52
without you having to spend any money to
05:54
get that done domain Authority so domain
05:57
Authority this refers is a phrase that
05:59
distributed to the SEO gurus at Moz com
06:02
and basically it's a measure of the
06:05
power of a particular website in ranking
06:08
for a keyword or helping other web sites
06:10
rank and so in the terms of your own
06:12
website you'd want to have a higher da
06:15
or domain Authority because that gives
06:17
you a greater capacity to rank for more
06:19
keywords as well as rank for several
06:22
keywords sometimes even hundreds to
06:25
thousands of keywords you want to hire
06:27
da specifically within your niche
06:29
because that will help you that will
06:32
help you rank better for online searches
06:34
the next keyword they'll go over is the
06:36
Google dance and the Google dance is
06:39
just the is the it's it's the
06:42
observation that is made that for
06:44
particular when you're trying to rank
06:46
for a particular keyword you'll see your
06:49
website fluctuate into rankings you
06:51
might be
06:52
position number four one day the next
06:54
day you might be in position 11 the next
06:56
day my position six and that is what we
06:59
call the Google dance
07:00
there isn't anything broken with their
07:02
website but it's just that Google
07:04
there's many factors that go into the
07:07
ranking algorithm of Google so you know
07:10
it's it's very hard to ascertain you get
07:12
to look into this specific situation but
07:14
it is not something to worry about and
07:16
it's always expected especially if you
07:18
have a good SEO strategy and then
07:20
algorithm update and algum algorithm
07:23
update just refers to a change in how
07:25
Google ranks websites and you know that
07:28
might just be their preference or it
07:30
might be the direction they want to
07:31
suggest website owners to go towards and
07:34
so for example having a mobile-friendly
07:36
website makes it easier for people to
07:38
use a website and has a better user
07:40
experience on their phones and those
07:42
people are using your they're doing
07:44
Google searches and we're looking at
07:45
websites on their phones and so Google
07:47
in April of 2016 they actually had an
07:50
algorithm update where they had a
07:52
preference for mobile-friendly sites and
07:54
so that became a ranking factor and
07:56
because it was a ranking factor if you
07:59
had that included or had that optimizing
08:01
your website you would rank higher in
08:03
Google search results and so that is
08:05
something you'd want to do so that
08:07
should be the end of the presentation
08:09
and I hope that I was able to explain to
08:11
you ten vocabulary words to help you
08:13
better understand search engine
08:14
optimization if you have any questions I
08:16
didn't do a quick rundown of everything
08:18
so I might not have covered the deepest
08:20
concepts of these topics but you can
08:23
save those for any Q&A; that you might
08:25
have and we also may address that later
08:27
if you send me a personal message so
08:29
thanks again and if you have any other
08:31
questions please send them to me and
08:32
I'll talk to you soon bye bye