AmDee Blog

11 Jul 2017

3 Ways Accessibility Helps Your Website With SEO

Websites have an important role.  No matter their mission nonprofits seek to make the world better. They may help vulnerable individuals, improve the environment, carry out educational projects or provide other benefits.  Your website brings your nonprofit's mission to the public’s attention. Making sure that your site is available to every visitor is of paramount responsibility for your organization.

1 in 5 Americans have a disability. It would be ironic if those who care about others fail to make their site accessible to everyone.

05 Jul 2017

Top 10 WordPress SEO Mistakes That Beginners Make

While the typical website visitor may not know much about WordPress,  it is a cardinal website tool. More than a quarter of all websites are built with WordPress! It's support for SEO is one of the key attractions for organizations and associations. But it requires some practice to get it right. Below are AmDee's SEO tips on mistakes to avoid. 

26 Jun 2017

5 Reasons Why Email Newsletters are Essential for NonProfits

Over the past few decades email newsletters have become more important to nonprofits. They allow you to be more effective in publicizing activities and helping fundraise. This trend parallels developments in business communications; most firms recognize they lose potential customers without an online presence. Digital newsletters enable you to extend the reach of your campaigns.

19 Jun 2017

4 Steps to Master the Website Redesign Process

You may be looking into updating your website for a variety of reasons. It may not be mobile friendly, you want to update your content management system (CMS) or you've recently rebranded. It could also have other design or structural problems . No matter the reason, your small business or nonprofit organization is ready  for a redesign .
 

But what exactly is a redesign? 

It is a broad term. It could mean website beautification, without big changes to functionality.  It could also mean that the visual design of a site remains untouched, but functionality and backend development has changes . A redesign can also encompass both.
 
12 Jun 2017

Guide for understanding landing pages

So What is a Landing Page?

In regular conversations landing page gets used interchangeably with home page. Online marketers favor highly specific definitions. The most popular marketing definitions says that the prime role is to persuade visitors to supply their contact details on an online form.

This presents a precious opportunity to connect with potential supporters around the world. You can encourage people to sign up to receive newsletters or other email mailings about the organization. 

07 Jun 2017

Accessibility Planning for Your Next Event

Is Accessibility on Your Event Planning Checklist?

If you plan events, you probably have (or will create) a thorough list of things you need to do – book the venue, arrange for speakers or entertainment, choose the menu, etc. Here’s another item for the list - when your organization is planning an event, do you consider accessibility so that people with various disabilities are able to attend comfortably?

05 Jun 2017

4 Ways to Ensure your Organization’s Mailings Don’t Become Spam

The spam filter performs an excellent job preventing a flood of unsolicited messages hitting the inbox, but it also has a negative side — legitimate nonprofit's email marketing often gets blocked.

An organization's good reputation may also be damaged if too many of their emails get marked as spam. Mark Hrywna notes that in 2016 these filters cost American nonprofits an average of $25,000 in lost potential revenue.

30 May 2017

5 Key Performance Indicators When Tracking Your Website

Top commercial websites serve a role comparable to attractive shop window displays. For hundreds of years shopkeepers have made eye-catching displays to persuade a passersby to stop, take a look, and hopefully come inside and buy something. The internet equivalent is a well-written and attractively designed website that acts as a magnet to online customers. Does your small business website pull in the expected number of visitors?  Do a reasonable percentage of these visitors make a purchase?

23 May 2017

3 Important Reasons For Web Accessibility

The average American spends almost half of their day staring at a screen. A recently Neilson report reveals that adults in the United States spend over 14 hours a day on digital devices. With those statistics it is hard to deny that the web is an important resource for many aspects of life. For your nonprofit organization it allows you to reach a wide audience. But is it a user friendly website for people with disabilities?  Does your website design allow new and existing clients, donors, or volunteers with a disability access your site the same way as someone without?

18 May 2017

My journey into web accessibility

Before starting AmDee, I worked as a consultant for many years. I was working on a Housing and Urban Development (HUD) project as a senior developer in 2008. We were almost ready to deliver the project to the agency when the project manager came to me. He asked, is our project 508 compliant? I had never heard of 508 compliance. Like everyone else, I went to Google and typed “508 compliance”. We completed the web application and connected compliant website. But that was my introduction to web accessibility.