A Short Guide To Your Website Redesign Process
Non-profits need to be much focused while communicating with their donors for fundraising or for supporter engagement.According to the Nonprofit Communications Trends Report 2014, Social Media, e-newsletters and event marketing are the most popular communication channels. Facebook is the most important Social Media tool at 95% respondents vouching for it. This is followed by Twitter (64%), YouTube (38%) and LinkedIn (26%). The report also revealed that 59% of non-profits send an e-newsletter at least once a month. It can be concluded that websites, email marketing and social media are the most popular as well as effective communication channels for Non-Profits.
Technology has become the most important part of human lives and is continuously evolving. Companies are trying to decipher how to best use the latest technologies to sell products and services. It is changing the world around us and has helped achieve goals that were previously beyond imagination. E.g. The internet and the ability to connect to anyone, anywhere are wonderful miracles of technology. They have connected the world and opened the door for learning.
Once upon a time, there was a website - your website, to be specific. While your site had a lot of content, data showed that it wasn't resonating with your audience. You cried, "Whatever will we do?!" Unfortunately, this is a story many small organizations know all too well. Maybe you're a nonprofit looking to attract more donors or a small business looking to reach a monthly sales goal. Luckily, both of these goals are attainable with the implementation of multi-channel brand storytelling!