In recent years User Experience (UX) has become a buzzword. According to Wikipedia, it is the process of enhancing user satisfaction with a product or experience by improving the usability, accessibility and pleasure provided in the interaction. So how do you know if your existing website needs a website redesign?
Thanks for joining us last weekend. Below are the slides for my accessibility talk at WordCamp Baltimore. Please don’t hesitate to give them a share.👍
Whether your website is educational, nonprofit or commercial, you hope to draw a broad audience. No doubt you invest in SEO and keep an eye on the search result ratings to see how well the site performs. Yet there is another very important issue you must not neglect — making web content accessible to all. It requires much more thought about site organization, fonts, and the use of audio and visual aids. You also need to make content easy to access from mobile media as well as desktop computers.
Every website operator faces the key challenges of how to attract and keep visitors. Let's assume your organization's mission is likely to attract wide interest. You are confident that many people will be supportive. But after a few months, Google analytics show visitor results disappoint. Great content does not make success if you fail to deliver the best possible user experience (UX).
Websites have an important role. No matter their mission nonprofits seek to make the world better. They may help vulnerable individuals, improve the environment, carry out educational projects or provide other benefits. Your website brings your nonprofit's mission to the public’s attention. Making sure that your site is available to every visitor is of paramount responsibility for your organization.