Category

analytics

Is Your Organization Ready for Advanced Analytics?

How can you tell that you're ready for advanced analytics?

The bosses thought that website traffic analysis was only for the geeks. After intense efforts you convince them that this data helps ensure online success. Now, at last, you have added Google Analytics to your website pages and it is up and running. The higher ups have come to appreciate the value of analytics data. They learn where the visitors come from, how long they stay and other useful information. This knowledge reveals ways in which you can make the site more appealing. But getting more advanced analytics can also help measure how improvements boost visitors and cut bounce rates.

Are long tail keywords still a valid SEO strategy for 2017?

If your organization has an online presence you want to get a high score in search engine results (SEO). The better your ratings, the higher the number of visitors and sales (conversions) you can get. The theory is simple but putting it into practice is a major website marketing challenge.

4 things to know before you start using Google for your Web Analytics

Many businesses want to monitor their website with web analytics.

However, before you even start using tools like Google Analytics, you should make sure that you know how you’ll use them, as well as, if you even need them. 

4 WordPress plugins for Analytics

Your WordPress site is set-up to integrate with social media and SEO plugins. But can you track the performance of your site?

Improved access to key visitor data enables you to maximize online campaign effectiveness.

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