Today many visitors want a website that encourages them to do more than sit back and read. They wish to connect with content and they find exploring the site more stimulating. Studies confirm that people respond better to media they can interact with. In fact Demand Metric's research shows that interactive content doubles visitor spending. But there’s no need to go back in time and have an entire flash site.
So What is a Landing Page?
In regular conversations landing page gets used interchangeably with home page. Online marketers favor highly specific definitions. The most popular marketing definitions says that the prime role is to persuade visitors to supply their contact details on an online form.
This presents a precious opportunity to connect with potential supporters around the world. You can encourage people to sign up to receive newsletters or other email mailings about the organization.
Top commercial websites serve a role comparable to attractive shop window displays. For hundreds of years shopkeepers have made eye-catching displays to persuade a passersby to stop, take a look, and hopefully come inside and buy something. The internet equivalent is a well-written and attractively designed website that acts as a magnet to online customers. Does your small business website pull in the expected number of visitors? Do a reasonable percentage of these visitors make a purchase?
The average American spends almost half of their day staring at a screen. A recently Neilson report reveals that adults in the United States spend over 14 hours a day on digital devices. With those statistics it is hard to deny that the web is an important resource for many aspects of life. For your nonprofit organization it allows you to reach a wide audience. But is it a user friendly website for people with disabilities? Does your website design allow new and existing clients, donors, or volunteers with a disability access your site the same way as someone without?
Before starting AmDee, I worked as a consultant for many years. I was working on a Housing and Urban Development (HUD) project as a senior developer in 2008. We were almost ready to deliver the project to the agency when the project manager came to me. He asked, is our project 508 compliant? I had never heard of 508 compliance. Like everyone else, I went to Google and typed “508 compliance”. We completed the web application and connected compliant website. But that was my introduction to web accessibility.
Email marketing still has one of the highest engagement rates. It is also one of the most affordable ways to engage customers and potential donors!Attracting the right eyes and standing out from the digital crowd is difficult. Knowing email marketing best practices helps.
It's no secret that social media is a crucial part of your business' marketing strategy. Is your team utilizing the powerful connection between your website and social media? Connecting your social media presence & website can boost traffic and followers on both platforms.
Social media integration in your website is simple with these tips.
5 actionable tips for a faster, more secured WordPress site.
Social media is a vital part of growing any business. It is an easy-to-use platform, offering free signup and allowing small and large organizations alike to reach new and existing audiences. Managing your outlets by finding and posting fresh content and interacting with your audience is vital to your success. However, it is time consuming to login to each platform individually to perform these tasks. Using a social media management tool helps you do these tasks in less time without sacrificing the quality of your posts.
WordPress is a Website Content Management System used to create beautiful user-friendly websites. While initially the name may conjure images of blogs, in recent years it has grown to be a platform capabable of showcasing entire websites. Many famous blogs, apps, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress. With currently 27% of websites using Wordpress, its contribution to nonprofit organizations cannot be undermined.