We've partnered with John Victory from polianna.net to talk about search engine optimization, SEO. A topic that easily confuses everyone who understand it.
How can you tell that you're ready for advanced analytics?
The bosses thought that website traffic analysis was only for the geeks. After intense efforts you convince them that this data helps ensure online success. Now, at last, you have added Google Analytics to your website pages and it is up and running. The higher ups have come to appreciate the value of analytics data. They learn where the visitors come from, how long they stay and other useful information. This knowledge reveals ways in which you can make the site more appealing. But getting more advanced analytics can also help measure how improvements boost visitors and cut bounce rates.
By now you should have already done all the hard work leading up to getting Google Analytics reports. That includes:
If your organization has an online presence you want to get a high score in search engine results (SEO). The better your ratings, the higher the number of visitors and sales (conversions) you can get. The theory is simple but putting it into practice is a major website marketing challenge.
Are you ready to start tracking website statistics?
If you were following along with my last blog (link here) you should have:
Many businesses want to monitor their website with web analytics.
However, before you even start using tools like Google Analytics, you should make sure that you know how you’ll use them, as well as, if you even need them.