We've partnered with John Victory from polianna.net to talk about search engine optimization, SEO. A topic that easily confuses everyone who understand it.
How can you tell that you're ready for advanced analytics?
The bosses thought that website traffic analysis was only for the geeks. After intense efforts you convince them that this data helps ensure online success. Now, at last, you have added Google Analytics to your website pages and it is up and running. The higher ups have come to appreciate the value of analytics data. They learn where the visitors come from, how long they stay and other useful information. This knowledge reveals ways in which you can make the site more appealing. But getting more advanced analytics can also help measure how improvements boost visitors and cut bounce rates.
Type makes a real difference to your website.
Website owners appreciate the value of good SEO, interesting content and eye-catching graphics. They are often less aware of how their choice of type affects the site's success. At the most basic level poor font choices reduce readability.
Websites need a strong visual appeal to entice visitors to stay and linger. Whether it's when you're writing blogs or for resources, images attract visitors to remain on your site.
Free photo sites offer quality images with many choices of Creative Commons (CC) photos, graphics and even videos.
There are a wide choice of sites that offer free stock images to explore. If you cannot find the picture you want on one you may find it on another.
Today many visitors want a website that encourages them to do more than sit back and read. They wish to connect with content and they find exploring the site more stimulating. Studies confirm that people respond better to media they can interact with. In fact Demand Metric's research shows that interactive content doubles visitor spending. But there’s no need to go back in time and have an entire flash site.
The days are long past where static content on its own satisfies the typical website visitor. Today's technology allows developers to create more personal visitor experiences.
Interactive media content is one of the key concepts behind this online revolution.
Websites have an important role. No matter their mission nonprofits seek to make the world better. They may help vulnerable individuals, improve the environment, carry out educational projects or provide other benefits. Your website brings your nonprofit's mission to the public’s attention. Making sure that your site is available to every visitor is of paramount responsibility for your organization.
1 in 5 Americans have a disability. It would be ironic if those who care about others fail to make their site accessible to everyone.
While the typical website visitor may not know much about WordPress, it is a cardinal website tool. More than a quarter of all websites are built with WordPress! It's support for SEO is one of the key attractions for organizations and associations. But it requires some practice to get it right. Below are AmDee's SEO tips on mistakes to avoid.
Over the past few decades email newsletters have become more important to nonprofits. They allow you to be more effective in publicizing activities and helping fundraise. This trend parallels developments in business communications; most firms recognize they lose potential customers without an online presence. Digital newsletters enable you to extend the reach of your campaigns.