Whether your website is educational, nonprofit or commercial, you hope to draw a broad audience. No doubt you invest in SEO and keep an eye on the search result ratings to see how well the site performs. Yet there is another very important issue you must not neglect — making web content accessible to all. It requires much more thought about site organization, fonts, and the use of audio and visual aids. You also need to make content easy to access from mobile media as well as desktop computers.
How can you tell that you're ready for advanced analytics?
The bosses thought that website traffic analysis was only for the geeks. After intense efforts you convince them that this data helps ensure online success. Now, at last, you have added Google Analytics to your website pages and it is up and running. The higher ups have come to appreciate the value of analytics data. They learn where the visitors come from, how long they stay and other useful information. This knowledge reveals ways in which you can make the site more appealing. But getting more advanced analytics can also help measure how improvements boost visitors and cut bounce rates.
Websites have an important role. No matter their mission nonprofits seek to make the world better. They may help vulnerable individuals, improve the environment, carry out educational projects or provide other benefits. Your website brings your nonprofit's mission to the public’s attention. Making sure that your site is available to every visitor is of paramount responsibility for your organization.
1 in 5 Americans have a disability. It would be ironic if those who care about others fail to make their site accessible to everyone.
Over the past few decades email newsletters have become more important to nonprofits. They allow you to be more effective in publicizing activities and helping fundraise. This trend parallels developments in business communications; most firms recognize they lose potential customers without an online presence. Digital newsletters enable you to extend the reach of your campaigns.